Enrich your portfolio and dazzle your clients
The world of employer benefits is constantly evolving, and the pandemic has only accelerated these changes. Employers are exploring new ancillary or voluntary benefits to better meet the daily needs of their employees. Offering a robust portfolio of ancillary products through CoPower can dazzle your clients with stellar solutions to meet their needs. Here are some key trends to keep an eye on:
Cost and Plan Features Are Key
Employers prioritize value when selecting benefit plans. According to a recent LIMRA study, 58% of employers rank cost and plan features as their top considerations, surpassing carrier reputation and customer service. CoPower’s customizable options provide cost saving and variety.
Increased Emphasis on Technology
Employees expect modern, interactive tools to help them navigate their benefits. There’s a growing demand for video and mobile resources that provide clear, accessible information. Insurance carriers are responding by integrating multimedia content into benefits administration platforms, centralizing all educational resources for ease of use. CoPower offers the latest tools and technologies to support your sales and clients.
The Impact of COVID-19
Here’s what your colleagues shared
Brokers shared that the pandemic significantly influenced the ancillary benefits market.
Enrollment Concerns: A survey by Eastbridge revealed that 71% of brokers worry about a drop in enrollment.
Positive Outlook: Interestingly, 39% of employers believe the pandemic increased the need for voluntary benefits, anticipating a surge in demand as businesses resume normal operations.
For brokers, staying informed about ancillary benefit trends is crucial to helping clients navigate the evolving landscape. Understanding these shifts can ensure that employers offer benefits that truly meet their employees' needs. Offering a range of ancillary products, such as vision, dental, life, and disability and more can help your clients meet the ongoing demands of their workforce.
Contact your Amwins Connect Regional Sales Representative to learn more about CoPower and how we can personalize your portfolio to meet diverse needs.