A study by Eastbridge projects that 2022 voluntary benefits sales will exceed pre-pandemic levels and return to historical growth rates. Brokers say they are expecting increased interest in voluntary benefits from employers and employees this year.
The projection is based on the historical resiliency of the voluntary market as well as a recent review of 2021 sales. Sales jumped 11.3% over 2020 to $8.307 billion. Nick Rockwell, Eastbridge president said, “We believed the industry would rebound in 2021 but weren’t sure how strong of a recovery we’d have in just one year. Considering the decrease of more than 15% in 2020, this increase represents a strong move back toward normal for the market. Things aren’t back to where they were before the pandemic, but we’re moving in that direction.”
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Jason Diffenauer
CoPower Sales Account Manager
Email: jdiffenauer@copower.com
Phone: 650.931.1731
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