The Pandemic Has Moved Life Insurance to the Forefront

pandemic life insurance

The pandemic has spurred many people to start end-of-life planning. Sixty-five percent of consumers now have a will and a life insurance policy, according to a survey by Consumer Affairs. Respondents took out an average of $60,000 in coverage for a life insurance policy. 
Ten years is the most typical term. Encouragingly, 88% say their life insurance policy meets their needs.

Group Life Sales Take Off

life insurance sales

Group life policy sales increased 19% from 2019 to 2020, according to a recently released study by the American Council of Life Insurers. Looking at the industry as a whole, LIMRA reports an 18% increase in total new annualized life insurance premium in the third quarter. That’s the third consecutive quarter of double-digit growth. Thirty-six percent of consumers plan to purchase coverage this year, according to LIMRA.

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